Evelyn Välja

Web Analytics Consultant & AI Project Manager, Digimeetrik / Metricsville OÜ

I help companies understand what their data actually means. My work focuses on web analytics, measurement, dashboards, and practical AI-driven workflows and automation.

I have more than 20 years of experience working with data, BI, and business processes, including previous work at Swedbank in data governance and business intelligence related roles. Today, I work as an entrepreneur under the Digimeetrik brand, focusing on web analytics, measurement, and AI adoption in business environments.

My work combines technical analytics, marketing, and practical AI applications. I work with GA4, GTM, Looker Studio dashboards, analytics audits, and AI-powered automation and workflow development.

The AI Project Management and AI Practicum programs helped strengthen my understanding of how to manage AI initiatives, map business processes, and connect AI implementation with real business value. My main interest is in building reliable, measurable, and transparent AI-supported processes that companies can realistically adopt in everyday operations.